MEET OUR COFOUNDER, GARY VAYNERCHUK

You most definitely know him as @GaryVee, but did you know our co-founder and entrepreneurial icon has been a passionate member of the wine industry since he was 14? With a mastery earned from working with winemakers and shoppers from a young age, Gary launched one of the world’s first wine e-commerce businesses, one of the world’s largest independent wine retail companies, and now, Empathy Wines, which he co-founded with fellow industry insiders Jon Troutman and Nate Scherotter. Together, they share a vision to bring people the highest quality wine at the most accessible price.

SHOP OUR LATEST VINTAGE

A bottle of 2021 EMPATHY WHITE on a light gray background

2021 EMPATHY WHITE

$20

A bottle of 2021 EMPATHY RED on a light gray background

2021 EMPATHY RED

$20

A bottle of 2022 EMPATHY ZINFANDEL on a light gray background

2022 EMPATHY ZINFANDEL

$35

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WHAT DOES THE HEART MEAN?

We included a heart as part of the Empathy logo to show our gratitude and nod to our co-founder, Gary Vaynerchuk! When his first book launched, Gary began signing his name with a heart to show his gratitude and now Empathy uses the same heart in our logo.

THE PROCESS MAKES
THE PRODUCT

🍇 Sourcing high-quality grapes
from acclaimed growers throughout California

🍷 Aging and blending our wines
in our own barrels and state-of-the-art tanks

👅 Sampling dozens of blends
until we’ve got it just right

📦 We save you money and a trip
to the store by shipping to you