You most definitely know him as @GaryVee, but did you know our co-founder and entrepreneurial icon has been a passionate member of the wine industry since he was 14? With a mastery earned from working with winemakers and shoppers from a young age, Gary launched one of the world’s first wine e-commerce businesses, one of the world’s largest independent wine retail companies, and now, Empathy Wines, which he co-founded with fellow industry insiders Jon Troutman and Nate Scherotter. Together, they share a vision to bring people the highest quality wine at the most accessible price.

We included a heart as part of the Empathy logo to show our gratitude and nod to our co-founder, Gary Vaynerchuk! When his first book launched, Gary began signing his name with a heart to show his gratitude and now Empathy uses the same heart in our logo.