EMPATHY FOR EVERYONE.

Especially you. It’s not easy shopping for wine. That’s why we simplified the entire process and eliminated decision overload by offering you three high-quality choices year-round: Red, White, and Rosé.

MEET GARY VAYNERCHUK

You most definitely know him as @GaryVee, but did you know our co-founder and entrepreneurial icon has been a passionate member of the wine industry since he was 14? With a mastery earned from working with winemakers and shoppers from a young age, Gary launched one of the world’s first wine e-commerce businesses, one of the world’s largest independent wine retail companies, and now, Empathy Wines, which he co-founded with fellow industry insiders Jon Troutman and Nate Scherotter. Together, they share a vision to bring people the highest quality wine at the most accessible price.

WHAT DOES THE HEART MEAN?

We included a heart as part of the Empathy logo to show our gratitude and nod to our co-founder, Gary Vaynerchuk! When his first book launched, Gary began signing his name with a heart to show his gratitude and now Empathy uses the same heart in our logo.

THE PROCESS MAKES THE PRODUCT

🍇 We source high-quality grapes from acclaimed growers in California

🍷 We age and blend the wines in our own barrels and state-of-the-art tanks

👅 We sample dozens of blends until we’ve got it just right

📦 We save you money and a trip to the store by shipping to you

SHOP OUR BEST SELLERS